Homepage Redesign

Keap

Over the course of this 4 month project, I played a pivotal role in the visual design for the Keap homepage redesign, overseeing layout, typography, branded graphics and functionality. I collaborated with copywriters, developers, and stakeholders, while focusing on building a responsive, user-friendly interface that aligned with Keap's repositioned brand identity and marketing goals. Iterative design sprints played a crucial role in refining the homepage, ensuring high expectations for usability and engagement.

Company

Keap

Skills

Visual Design
Brand Design
Design System
Iterative Design

Industry

SaaS

Date

August 2024

Final thoughts

This experience proved invaluable in deepening my strategic design approach. Working on a large-scale homepage redesign taught me how to balance creative vision with clear business priorities — ensuring every visual choice supported stronger user engagement, clearer messaging, and better conversion outcomes.